The Most Innovative Fitness & Wellness Companies of 2023

We have our winners of the most innovative companies in the fitness and wellness industry in 2023!

Athletech News

December 19, 2023

Leading the way with the power of innovation

Athletech News is proud to present The Most Innovative Fitness & Wellness Companies of 2023. As the world’s only award dedicated to recognizing the pioneering achievements of brands in this fast-growing industry, this list serves as the ultimate authority in recognizing the organizations that are revolutionizing fitness and wellness and, by extension, positively influencing society.

From VR fitness to cutting-edge recovery tools to artificial intelligence, fitness and wellness companies are working on some truly amazing products and services, and it’s clear they’re just getting started.

An esteemed panel of outside judges, along with ATN’s founder and executive editor, spent many hours analyzing, debating and ultimately selecting the winning companies from a pool of many deserving applicants. It’s been our privilege, honor and duty to select the 23 companies we collectively feel are most deserving of a spot in the ATN 23, along with a select group of honorable mentions, our “Ones To Watch.”

We’d like to sincerely thank everyone who applied to the ATN 23, making our jobs as judges very difficult but highly rewarding. We hope you enjoy learning more about the Most Innovative Companies in Fitness & Wellness.

Katalyst

For bringing EMS training into the home

Electrifying the fitness world from a literal and figurative standpoint, Katalyst deserves a round of applause for breaking through as the first and only company approved by the FDA to produce full-body electro muscle stimulation (EMS) suits for at-home use.

“The (EMS) studio model has been around for about 15 years, there are over 10,000 studios worldwide. It’s a massive market, but it’s an expensive product,” Katalyst CEO Bjoern Woltermann told ATN in October. “I really want to democratize this technology, so instead of paying something like $100 for two sessions you can buy a Katalyst and use your EMS suit as often as you want and take it wherever you go.”

The suit activates up to 90% of muscle fibers compared to around 40% in a typical workout. With that, the company offers a scientific shortcut to getting fit, as it claims that its product delivers what a normal, two-hour gym workout would in a mere 20 minutes.ome text...

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